As I continued considering the distribution of the project, I realized that there were social variables missing from my equation. One thing that I have discussed in this article is searching through narrative spaces. So far, I have focused on the way that a singular reader navigates this space. In a story like “The Flocking Party” it is quite difficult to have multiple, simultaneous readers, because the pacing that different readers establish would produce a lot of distracting interference. I am interested, though, in possibilities for more social readings of the work. A medium that handles this very well is the blog. I included 'blogmaps' in my story (a way of collecting and communicating research in the future) as a way of referencing this format. Unfortunately, I was not able to fully recreate the actual sort of flocking that blogs encourage within the architecture of the narrative. But I did create a blog to help to create a 'buzz' for the website. This was one of the online ways that I promoted the project.

I also sent emails, I sent a lot of emails, and I sent emails to listserves that sent yet more emails. I can only hope that the recipients of these emails send more emails. But the world can't revolve around email, so I tried to participate a bit more in blogging to get the word out. First, I started my own, homemade blog to talk about my process, eventually moving to a blog service (blogger.com) where people could leave comments. Then, I strategically left my own comments on other blogs related to my project such as “The Bird Flu Blog” (“THE BIRD FLU BLOG”) or media theory blogs. I didn't spam them, though; I tried to leave comments that were relevant to the topic under discussion with my name as a link to my site. Spamming these sites would have just made people angry. But when someone makes an interesting comment, people wonder about what makes that person tick and they tend to want to know more about them. When they tried to find out more about me by clicking on my name, it sent them to my site. This early PR activity is still sending people to my site.

My blog quickly turned into a photo gallery of images from “The Flocking Party”, when I began using Flickr.com, a sort of photo-blogging site. I tried to write short, narrative captions for these images that would encourage people to want to know more about the story. Through Flickr.com, I posted them on my blog, comments and all. Just prior to the official release of the website, I used the blog to quote some of “The Flocking Party”'s annotations. After that, I added photos again. My next intention is to post pieces of “Utilities of Fiction” as it comes together. By the time you read this, though, it will be old news, unless you are currently reading my blog's archive